Done with Bullying Blueprint for Week 1

The following excerpt is from the Blueprint for Conducting a Done with Bullying Program in in honor of National Bullying Prevention Month (October). If you are interested in participating, this to-do list is designed to keep you on track for your event!

martial artists against bullyingIf you are interested in hosting a Done with Bullying event this October in honor of National Bullying Prevention Month, this week is a great time to begin pulling everything together to announce your campaign.  Depending on what you have planned for Back-to-School, you may want to start talking about your participation in October’s National Bullying Prevention month now.

Since our (Kovar’s) martial arts schools are located on the west coast, the local school year began in the middle of August.  If you are located on the east coast with classes beginning after Labor Day, you may wish to push the following tasks off until next week instead. This week will have the most set up tasks, but if you do the work up front it will make the rest of your promotional efforts a breeze!

Week One To-Do List:

  1. Consider changing your social media cover photos to reflect your participation in National Bullying Prevention Month. We’ve created photos for you to download and use, and the change will catch the attention of your social media followers.

Click to Download the Facebook Cover Photo
Click to Download the Twitter Cover Photo
Click to Download the Google Plus Cover Photo

If you have a Back-to-School cover photo that you are not yet ready to change, consider adding a photo as a regular social media post announcing your upcoming participation.  We’ve created two you can use:

Click to Download Twitter Post Photo
Click to Download Facebook Post Photo (note: this photo is also a good size for Google Plus and Pinterest Posts)

  1. After announcing your participation in the program, schedule 1-2 posts this week on your social media pages. Here are a few ideas you can post (with or without a photo) on any social network:

[Name of your school] is proud to announce we’re taking part in National Bullying Prevention month in October.

National Bullying Prevention month is this October. Will you take the pledge with us to end bullying?

This October [Name of your School] is participating in National Bullying Prevention Month, with free anti-bullying classes all month long. Stay tuned…

Click here to learn how to schedule Facebook posts in advance (the instructions will begin near the bottom of the page).

  1. Decide which days in October you’ll be offering the Done with Bullying program (if you haven’t already).  We’ve decided to host 4 one-hour weekly seminars throughout October. If you decide to host a 4 hour Done with Bullying seminar in one day, or host all four sessions in the same week, we recommend presenting in the order of the Course Outline.

    Ideally, try to be as consistent as possible when setting your schedule in order to provide the best opportunity for guests to return each week.  You may also decide to host all of your sessions in a single week in October, or host a day camp at your school on a Saturday.  These are all effective ways to conduct the Done with Bullying seminar— we have merely opted to spread out our events across the entire month. Once you have decided your schedule, you’ll be able to move on to the next steps.

  1. If you use Facebook, consider setting up a Facebook event for your Done with Bullying sessions. When you do this, we recommend you fill out as many of the event details as possible.  For complete instructions on how to set up an event page on Facebook, check out this Help Guide from the Facebook team. Your event will look even better with its own cover photo:

Click to download a cover photo to can use on your event page.

  1. This is also the time to start printing and putting out posters and fliers about your event. We’ve created a few easy-to-use templates for you:

Click here to download the poster template.

Click here to download the flyer template.

*More poster and flyer templates are available at http://donewithbullying.com/resources/marketing-materials/

As soon as you have posters and flyers in your school promoting the event, you can begin announcing the event to your classes over the next few weeks.